5 Trends Redefining Medical Marketing
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making...
View ArticleWhy Loyal Patients Are a Doctor’s Best Friend
Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while 87% “shop around.” In a...
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How Chemical Peels Can Help You Grow Your Practice
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more...
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Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever
By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective,...
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How This Doctor Maximizes His Reviews on RealSelf
Image courtesy: Dr. Edward Dickerson Marketing is crucial to any business. To grow your plastic surgery practice, you need to increase exposure and attract new patients. Easy, right? While many...
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Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises...
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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website
Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these...
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Patient-centric Practices, Part II: The 3 C’s of Website Credibility
As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About Us...
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CoolSculpting Heats Up: How Great Reviews Give You an Advantage
Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And many of them don’t...
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Dollars and Sense: Unlocking the Value of Price Transparency
While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With...
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